You have a gift. You have information others need, can benefit from, and all you need to do is learn how to package it for them.
Infact, all of us have unique skills, work or life experiences, and passions that we can build a business with while serving others by sharing our knowledge. We are in the information age where people love to learn from others through video, blogs, online courses, live events and all sorts of in person courses and workshops. If you have specialized knowledge in a particular industry or just have a great passion to share content with your own personality and experiences while inspiring others to learn, grow, and achieve, then you can create your very own business.
Where do I start in building a business around my Passion, Skills, Knowledge?
The very first step you want to take in deciding to start a business around what you love or what you have learned is in defining the specific topic that will be your main theme. Let’s take for example some of the online professionals who have built 6 and 7 figure businesses around their online specialty: there is James Wedmore who is known for being a specialist in YouTube marketing, there is Vrinda Normand who helps online businesses build their list, Isabelle Mercier Turcotte who is a brand specialist, and Amy Porterfield who empowers online marketers with how to host webinars to build their business.
You will want to focus on a niche market but have it big enough that you could offer multiple services or products around it. One example to explain this is maybe you have gained extensive knowledge and experience with healthy eating, but that would be too general of a topic to build your business around. Perhaps your niche could be healthy eating for moms on the run. You have now targeted busy moms, but you still have room to grow with offering a variety of services or products.
Is there a Market Demand for this Information? Do your Homework!
Market research can give you extremely valuable information that can save you time and money. It often can help direct your business growth or redirect you where necessary. Here are a few questions you will need to research before building a business on your skill, passion, and knowledge:
- What is the market for my service/product? Is it growing? Is it new? Is it saturated?
- Does the economy play a factor or influence whether people will or can purchase it?
- Who are my competitors and what is their positioning? How can I be different?
- Are there obstacles or threats to this industry, my service/product?
In most cases, there will be a lot of competitors, but do not get discouraged by competitors because if you have value to offer, information to share, and are passionate about it, you will have followers too! The market research is to give you the big picture of where your industry is headed, what you can expect, how you should position yourself, and what you can do to ensure your successful growth in the market place.
How do I package my services, products, & knowledge in to an offer customers want?
The next step is one of the most exciting aspects of building a business around your knowledge. You now get to creatively package your expertise in to an offer customers will benefit from and buy! There are so many options here to choose from and it really depends on your industry and the way in which you want to develop your business around a lifestyle and for profit. Packaging allows you to differentiate, showcase your unique selling point, serve clients in a comprehensive, organized manner that sets a pathway for them to follow, and gives them the results or outcome they seek. Here are a few examples of how you can package your talent, information, or passion in to an offering for your ideal customer:
- Professional Services (Specialty Service Provider)
- Workshops
- Product (Online: Videos, Ebooks, Course)
- Product (Offline Tangible)
- Program (with or without Certificate)
- Live Presentations / Speaking Engagements
- Videos
- Audio Programs
Once you decide on how you want package your offer, then you need to get to work on either creating the product, or developing the service. It is great here to use gant charts to help you complete your project around timelines or design operational flow charts that outline the systems you will use to create and deliver your service/product.
Do you have a wealth of knowledge or an enthusiasm for a specific topic with a driving purpose to share it? Are you excited to share what you know or do you notice you inspire others when you do share? Have you wanted to start a part time or full time business around this, but just did not know how to get started? Get started today on building a business around your passion, knowledge, and skills so the world can benefit from you!
To learn more on how you can get started go here:
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